Commercial Arts

The artistic disciplines used by any business, in any industry, to solve challenges and meet business needs.

Vintage camera and film equipment
Vision

A 4 year high school commercial arts curriculum focused on fostering Job Readiness, imparting Industry Savvy, and teaching an awareness of the Soft Skills needed to Thrive in a rapidly evolving commercial arts industry.

Remember
ShopClass?

Shop class illustration

The idea that we can equip high schoolers with very real skills that they can put to work immediately upon graduation isn't new, but it needs an upgrade.

On a national level, there isn't an industry integrated high school curriculum for students hoping to begin apprenticeships in the commercial arts directly out of high school, we're going to change that.

Learning
Track

The learning track is presented in the curriculum through a Framework consisting of 3 unique parts.

Technical Training

Technical Training

Process Development

Process Development

Soft Skills

Soft Skills

The curriculum will focus on training proficiencies
in the 9 Skills of the Commercial Arts

Mass Communication

Mass Communication

Copywriting

Copywriting

Art Direction

Art Direction

Graphic Design

Graphic Design

Illustration

Illustration

Practical Image Making

Practical Image Making

Commercial Animation

Commercial Animation

Video & Photo Editing

Video & Photo Editing

Specialty Post Production

Specialty Post Production